As the Senior Video Producer, you'll lead the vision, strategy, and execution of video content that informs, inspires, and engages both internal and external audiences. You'll serve as Cortland's primary video production expert, driving creative storytelling, overseeing end-to-end production, and ensuring all content supports business objectives while elevating the brand experience.

Lead Video Strategy & Production

• Own the end-to-end production lifecycle for video projects, including concept development, scripting, storyboarding, filming, editing, post-production, and distribution.
• Develop and execute a video content strategy that supports organizational priorities, strengthens brand awareness, and enhances audience engagement.
• Partner with executive leaders, business stakeholders, and communications teams to identify opportunities for impactful video storytelling.
• Lead video productions on-site and in studio environments, directing talent, conducting interviews, and ensuring exceptional visual and audio quality.
• Manage multiple high-priority projects simultaneously, balancing timelines, resources, budgets, and stakeholder expectations.
• Ensure all video content aligns with Cortland's brand standards, messaging, visual identity, and communication goals.

Drive Creative Storytelling

• Create compelling video concepts that bring company initiatives, culture, learning programs, events, and business updates to life.
• Translate complex topics into clear, engaging, and audience-focused visual narratives.
• Provide creative leadership throughout the production process, from ideation through final delivery.
• Collaborate with design, communications, marketing, and content teams to develop integrated multimedia campaigns.
• Stay current on industry trends, production techniques, emerging technologies, and platform best practices to continually elevate content quality and performance.

Manage Production Operations

• Oversee production budgets, equipment, software, and vendor relationships to maximize quality and efficiency.
• Build and maintain a scalable video asset library, including footage, templates, graphics, music, and production resources.
• Establish production standards, workflows, and best practices that improve consistency, efficiency, and scalability.
• Manage content publishing and distribution across internal and external channels, ensuring optimal audience reach and engagement.
• Evaluate video performance metrics and audience insights to inform future content strategies and investment decisions.

Lead, Influence & Collaborate

• Provide leadership, mentoring, and creative direction to video editors, contractors, and other creative contributors.
• Serve as a trusted advisor to senior leaders and stakeholders, consulting on video strategy and content effectiveness.
• Build strong cross-functional partnerships to proactively identify communication opportunities and business needs.
• Foster a culture of creativity, innovation, continuous learning, and operational excellence within the creative process.
• Champion high production standards while cultivating efficient, collaborative ways of working.

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